Training Fishing News search APP Register Login In the milk tea drinking circuit with a % survival rate how can the content of Xiaohongshu be outstanding Bobo open a small stove focus on comment views Collections minutes Release your eyes put on your headphones and listen Bside product managers need to consider more about the functionality stability security compliance etc of the product while Cside product managers need to consider more about the ease of use of the product Todays young people are more dependent on milk tea than ever before and brands have also put a lot of effort into milk tea marketing This article starts from the current situation of the milk tea industry and the reasons behind it and shares ways to develop the milk tea brand It is recommended for
students who want to understand brand operations It has to be Brazil WhatsApp Number Data said that young people are now more dependent on milk tea than ever before Statistics show that half of young people drink milk tea at least once a week % of young people drink milk tea times a week and no more than % can refuse milk tea It can be said that milk tea consumption and daily life are closely bound together It seems that the milk tea industry market is huge and booming but for practitioners is this really the case Data from Qichacha shows that as of September there are registered milk tea shops across the country
of which have survived for three years while only have survived for five years The fiveyear retention rate is only % It can be said that the milk tea industry will face a major shakeup every years on average and it is not easy to survive Milk tea or in other words offline beverages is one of the few industries with very clear hierarchical distribution that is difficult to shake and break in the short term into obvious high medium and lowend markets In the highend market a duopoly pattern represented by Naixue and Heytea has been established and.