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Clinique recognizes that some shoppers come here simply to buy makeup products they regularly order - so "Buy Makeup" is the first website link provided. But other customers come here to see what new products are available, or to research the quality of Clinique skin care products, and maybe everyone is looking for discounts.
Organizing site links according to your customer's stage of interest can show your customers that you care about them, thereby promoting your brand. We will talk more about this topic later.
Example 3: Sitelinks configured based on customer needs
Harley
Here's a clever approach: organize your site links based on what you know your users want.
Harley-Davidson knows that potential customers who visit its croatia whatsapp data website want more than just pretty pictures of motorcycles. They're willing to schedule a test drive or estimate payment, so these are the right choices.
Harley-Davidson is a desirable product. Before I learn to ride a bike, I'd like to get an estimate of the cost or find out about local dealers. This is part of the dream of joining the Harley lifestyle. They know this and make life easier for their users by sharing course links.
Example 4: Provide them with multiple ways to make a choice.
Sephora
For brands, targeting geography and having a local presence is a must, including call extensions and location extensions.
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發表於 2025-3-6 14:52:29
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