Conduct primary research Primary

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The key is to build a product that is new or better than the competition, programmatic and scalable while addressing untapped search demand. By developing an offering incentivizing searchers to click from SERPs, you can build search demand as your product is adopted while bringing new resources to the web. Conduct primary research with users to validate product-market fit and learn from your customers’ needs and preferences. SmartAsset - Paycheck calculator A successful product that may have been part of a product-led SEO strategy is SmartAsset’s Paycheck Calculators. For a finance-focused website, a paycheck calculator offers value to customers who frequently manually compute paychecks for budgeting and financial planning.

Regardless of whether SmartAsset was the first DB to Data develop the paycheck calculator or merely created a better version than competitors’, tool adoption has driven an increase in search demand over time. Paycheck calculator - Search trends SmartAsset built and refined these calculators tailored to specific states, creating 50 high-quality pages. They succeeded in their product-led efforts by ensuring product-market fit. Customers naturally support a product when this is achieved since the offering is highly targeted toward helping them. Method 3:  research helps you learn about customers through: Subject matter expert interviews. Customer interviews. Survey data. User product data. And more. Through this process, you can unlock valuable insights that can enhance existing content and inspire new content ideas yet to be explored on the web.



New and compelling content ideas naturally emerge as you gather and synthesize customer insights. Your team may be inspired to brainstorm innovative topics that have never been considered. Moreover, insights from primary research benefit marketing, support, and product teams. Integrating these insights fuels a comprehensive strategy, enhancing customer experiences beyond SERPs throughout the buyer journey. Presenting research as a holistic customer experience solution for budget-conscious teams can secure leadership buy-in. Dominate search with customer-centric SEO Thriving in search demands customer-centric SEO. Beyond keywords, embracing customer insights will give your SEO strategy a competitive edge. Customer-centricity aligns with search engines’ aims: to deliver diverse, helpful results.