The website's visibility

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Poor content, containing errors and not providing important information, may effectively discourage the user from visiting other subpages. Therefore, it is worth regularly creating unique texts, optimized for key words and phrases. Deleting some bookmarks Removing tabs that were positioned for popular keywords may also result in a drop in website traffic. So if for some reason a tab has been disabled and we cannot restore it, let's check what phrases it generated traffic for. Let's put the best converting phrases from the deleted tab in the content on other subpages.
  
Changes to the website architecture Website architecture is extremely important. Users should navigate the website without any problems, and so should Google robots. Changes to the website's architecture should be carried out with photo retouching the utmost caution  it is best to rely on an  specialist in this matter. Irregularities in the website architecture affect indexation and, consequently traffic. Increased competition Increasing the budget for positioning and launching more intensive emarketing activities by competitors may also result in a decline in website traffic.



That is why we should regularly conduct onsite and offsite activities, as well as carefully analyze what is happening with our rivals. Server overload A drop in traffic may also be the result of insufficient performance or server failure. It may happen that the server will not be able to handle high traffic on the website. The result will be an error displayed instead of the page content. Page stability issues.