Woman Holding Photo Album

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Whether your website is about your steakhouse, car dealership, travel company or just plain old e-commerce, you’ll get one theme and it will blow your mind away – guaranteed. Well, if you’re not so lucky, you can always hire a WordPress developer to build you a custom theme from the ground up. You wait for days and pay a fortune, so do the math beforehand. But before we get into matters of money, let’s back up a little to where we mentioned aesthetics.

Aesthetics


There are themes that look great but score poorly in the features Country Email List department. Other themes are bursting at the seams with features but severely lack the wow factor in the looks department. You should aim to strike the perfect balance between aesthetics and functionality.

If a theme does not please the next person visually, there is so little you can do to change that. If you decide to give it a try, you will spend hours on end messing up the design and rewriting lines after lines of CSS. On the other hand, a beautiful design that offers you plenty of customization power can be a great asset even if it’s limited feature-wise. After all, you can always extend any theme using plugins.





Changing the entire layout of your theme is no easy task, so choose wisely. Or rather go for a WordPress theme “…that meets 80% of your visual, layout and content needs.” Your choice should come with an easy-to-use options panel that allows you to brand the theme without losing the design or aesthetic value. You can only count on your theme to attract and engage customers.