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LinkedIn experts came to such conclusions. They say that candidates trust employees 3x more than employers when it comes to providing information about what it's like to work at the company. What to do to ensure that employer branding activities in this area bring the most benefits to the company? Learn how to use different types of employee-generated content. Thanks to them, you can improve the message promoting the employer's brand; – office and workplace – this is the business card of the company. Make sure they reflect her spirit; – benefits – health benefits.
Membership in sports clubs, company breakfasts – you can safely add your own, original items to this list. These are not the most important benefits, but they can be significant for a candidate who has to choose between two similar offers. – company culture – unsaid things, such photo editor as organizational culture, tend to “get out” to the outside. If there is a friendly atmosphere in your company, employees will also be impressed after leaving work. Such employer branding activities are the best thing that can happen to an employer.
It's not something you can force people to do. The culture of the company is the result of the actions of the entire team. And it's the leadership that sets the tone for it. – company events – there are two types of employer branding events: internal and external. The first ones are a great tool for building bonds with your team and showing people that you care. On the other hand, external events are an ideal means of showing off and disseminating the company's image among potential employees. – rewards – let the one who does not like to be appreciated first raise his hand.
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發表於 2023-11-19 14:38:02
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