Promotion of food delivery in 2023: how to increase the number of orders?

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In 2023, delivery surrounds us everywhere. Urgently need flour, in the store at home there is no thirsty, it is difficult to carry vegetables - order. The choice of clothes and cosmetics is much more in online stores. What about the food? For most Russians, food delivery has become one of the most popular destinations.
According to Data Insight, the Russian food delivery market in 2021 reached 329 billion rubles, an increase of 159% compared to 2020. The number of orders shopify website design  increased by 244% to 237 million. The study showed that the opportunity to order food and food at home is provided by 76% of the surveyed catering and food retailers in Russia. On average, companies that actively develop delivery, it already accounts for 50% and more orders. In large restaurant chains, the ratio reaches 80%.
All this suggests that the promotion of the delivery of a restaurant, cafe or catering should be a key direction in the development of the restaurant business. Therefore, if you have your own restaurant or cafe and you have already launched or are planning to start food delivery, this material will be definitely useful to you. In it, we will tell you how to increase the number of orders in delivery, what non-standard types of food delivery advertising exist, what food delivery aggregators are on the Russian market and how to promote delivery today in Russia. So let's get started.
Promotional Food Delivery
How to increase the number of orders in delivery
Step 1: Creating a unique brand and promoting the delivery of the restaurant through social networks. We hope at this stage you already have a business plan for food delivery.



Step 2: Optimization of the site and creating a convenient mobile version for orders.
Step 3: Work with delivery partners and the introduction of loyalty programs.
Step 4: Optimization of the delivery process and improving the quality of service.
Step 5: Working with reviews on maps and customer feedback management.
Step 6: Advertising campaigns and promotions to attract new customers.
Food delivery Advertisement
The most important direction in promoting food delivery is advertising delivery services. In restaurant marketing, advertising directly depends on the type of establishment and your target audience. Before you choose where to advertise delivery, determine the interests of your target audience and location. And the main advice is to diversify. Do not leak the entire budget only to social media or outdoor advertising. Regularly test with different formats, platforms and amounts until you find your own. Some of the food delivery advertising formats we will list below: