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It seems that most of the top ranking pages are category pages selling various types of coffee machines. In this case. no matter how good your content is. it will be difficult for you to rank for your blog posts or articles. Compare the .French Press Coffee. pictured below. unnamed file You can see that most of the top ranking pages are articles about how to make French brew coffee. To rank for this keyword. you may have to create content such as a .how to. guide article. Learn more about search intent in the Beginner.s Guide . . Create informative content Four years ago. our chief marketing officer.

Tim . wrote an epic article of more than . words about strategic writing. He then contacted Rand Fishkin. an influential person in the SEO marketing niche . hoping that Rand could share this article with his audience. Rand refused. What.s the reason for Phone Number List rejection.  unique about it. just a rehash of existing information on the web.  Four years later. Rand tweeted our article about podcast marketing . even though we didn.t tell him.





Why did he share this time. It.s simple. Because we do it. we know every aspect of podcast sponsorship and bring a unique perspective that others don.t. In short. our article is worth referencing . Telling you that creating super good content is not feasible. But. in the words of Seth Godin . being confident that your content is worth commenting on is a more straightforward and useful concept. It.s easier to tell if the content you have is actually great. Is your article unique. Does your article present ideas and perspectives that others haven.t talked about. Will someone quote or link to your article.

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