Engaging with your customers
Samsung employed humor - importantly, it wasn't emotional - and it garnered a lot of attention and goodwill, not to mention a ton of PR and social media attention. Which is great for their brand at this point!
You can use the same strategy to run ads on your competitors’ brand names to showcase your USP. This is especially effective for remarketing within paid search (or RLSA) campaigns.
13_Chevrolet
Here, Chevrolet took advantage of a surge in searches related to the greece whatsapp data Tesla Model 3 launch. They ran ads to remind customers that their cars would be available in late 2016, knowing secretly that this would be much earlier than the Tesla Model 3 cars were expected to be available.
Give back.
is the best way to make it easier for them to stay loyal to your brand. Increase your influence by showing them that you care about the things they care about.
It’s a way to give back to your customers, and this particular effort is also a huge branding opportunity.
14_L'Oreal.png
I love that L’Oréal is committed to empowering women – and most of their customers will love that too. They reward their clients by treating the women they care about with respect. To gain loyal customers, the best brands reward their customers in meaningful ways.
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